On February 28, 2013, Michelle Obama officially launched the “Let’s Move” initiative. White House archives described it as “an unprecedented collaboration to bring physical activity back to America’s schools”. The campaign was backed several companies and organizations including NIKE, Inc., the GENYOUth Foundation, ChildObesity180, Kaiser Permanente, and the General Mills Foundation.
In her “Let’s Move!” introduction speech, Michelle Obama expressed her aim to solve childhood obesity, increase physical activity, and start the conversation about the health and wellbeing of children. Highlighting that these things play a major factor in the success in school and life.
The campaign has been running for the past 6 years and has greatly contributed to making health and nutrition a forefront topic in the political world. We will explore the campaign’s triumphs, effects, and criticism in upcoming posts. In wake of our ever-changing government, it’s imperative to reflect on what has shaped our current political sphere regarding health and nutrition.